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	<title>Lea Eva</title>
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	<link>http://leaeva.com</link>
	<description>Portfolio &#38; Blog of Freelance Designer, Lea Botwinick</description>
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		<title>iPhone Baby Toy</title>
		<link>http://leaeva.com/blog/iphone-baby-toy/</link>
		<comments>http://leaeva.com/blog/iphone-baby-toy/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 16:24:22 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[For Fun]]></category>
		<category><![CDATA[iPhone / iPad]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1230</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//iPhoneiPad-icon.png" width="16" height="16" alt="iPhone / iPad" title="iPhone / iPad" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//personal-icon.png" width="16" height="16" alt="Personal" title="Personal" /><br/>As some of you already know, my husband @josephspeiser &#38; I had a baby boy a few weeks ago adding a 3rd little munchkin to our brood. Of course the apple geeks we are, we quickly downloaded all the best baby apps out there, but we thought we&#8217;d start by training our little mac-tike the old [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//iPhoneiPad-icon.png" width="16" height="16" alt="iPhone / iPad" title="iPhone / iPad" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//personal-icon.png" width="16" height="16" alt="Personal" title="Personal" /><br/><p>As some of you already know, my husband <a href="http://twitter.com/josephspeiser" target="_blank">@josephspeiser</a> &amp; I had a baby boy a few weeks ago adding a 3rd little munchkin to our brood.</p>
<p>Of course the apple geeks we are, we quickly downloaded all the best baby apps out there, but we thought we&#8217;d start by training our little mac-tike the old school way&#8230; using iPhone wooden blocks of course!</p>
<p style="text-align: center;"><img class="wp-image-1232 aligncenter" title="wooden-phone-2" src="http://leaeva.com/wp-content/uploads/2012/10/wooden-phone-2.jpg" alt="" width="433" height="287" /></p>
<p><a href="http://www.kylebean.co.uk/portfolio/#computerartscoverapps" target="_blank">Kyle Bean</a> a Brighton-based designer created this groovy wooden toy style iPhone where the apps are represented as wooden blocks which can be repositioned in and out of the iPhone frame.</p>
<p>Eco friendly and free of radiation, think shape sorter for the hipster baby. Now find me a magic mouse rattle and I think we&#8217;ll be all set!</p>
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		<item>
		<title>Captcha: A Story</title>
		<link>http://leaeva.com/blog/captcha-a-story/</link>
		<comments>http://leaeva.com/blog/captcha-a-story/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:25:29 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[For Fun]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1143</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/>A very clever little narrative built around nonsensical captcha words comes together beautifully in this video. Mesmerizing&#8230; [There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] &#160;]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/><p>A very clever little narrative built around nonsensical captcha words comes together beautifully in this video. Mesmerizing&#8230;</p>
<p>[There is a video that cannot be displayed in this feed. <a href="http://leaeva.com/blog/captcha-a-story/">Visit the blog entry to see the video.]</a></p>
<p>&nbsp;</p>
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		<title>Virtual Shopping in Korea</title>
		<link>http://leaeva.com/blog/virtual-shopping-in-korea/</link>
		<comments>http://leaeva.com/blog/virtual-shopping-in-korea/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 16:18:55 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Sustainable Design]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1135</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Inspirational-icon.png" width="16" height="16" alt="Inspiration" title="Inspiration" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Sustainable-icon.png" width="16" height="16" alt="Sustainable Design" title="Sustainable Design" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/>Why shop in an overcrowded supermarket when you can shop for groceries using your smartphone&#8230; In an attempt to grow to number one grocery retailer in Korea &#8211; without increasing the number of stores &#8211; Tesco (Home Plus) created a virtual shopping experience inside busy Korean subway stations, bringing the store to the consumer. Just [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Inspirational-icon.png" width="16" height="16" alt="Inspiration" title="Inspiration" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Sustainable-icon.png" width="16" height="16" alt="Sustainable Design" title="Sustainable Design" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/><p>Why shop in an overcrowded supermarket when you can shop for groceries using your smartphone&#8230;</p>
<p><img class="aligncenter size-medium wp-image-1137" title="Screen shot 2011-11-09 at 11.09.56 AM" src="http://leaeva.com/wp-content/uploads/2011/11/Screen-shot-2011-11-09-at-11.09.56-AM-405x324.png" alt="" width="405" height="324" /></p>
<p>In an attempt to grow to number one grocery retailer in Korea &#8211; without increasing the number of stores &#8211; <a href="http://www.tesco.com">Tesco</a> (Home Plus) created a virtual shopping experience inside busy Korean subway stations, bringing the store to the consumer.</p>
<p>Just <a href="http://www.wimp.com/marketingcampaign/">watch the video</a> and be amazed!</p>
]]></content:encoded>
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		<item>
		<title>Design By Committee</title>
		<link>http://leaeva.com/blog/design-by-committee/</link>
		<comments>http://leaeva.com/blog/design-by-committee/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 16:49:29 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Favorite]]></category>
		<category><![CDATA[For Fun]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1120</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//star_icon.png" width="16" height="16" alt="Favorite" title="Favorite" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><br/>It&#8217;s been a while since I&#8217;ve posted something (for shame) and I hope to rectify that soon. In the interim, I couldn&#8217;t pass up the opportunity to post this classic (and oh so true)&#8230;]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//star_icon.png" width="16" height="16" alt="Favorite" title="Favorite" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><br/><p>It&#8217;s been a while since I&#8217;ve posted something (for shame) and I hope to rectify that soon.  In the interim, I couldn&#8217;t pass up the opportunity to post this classic (and oh so true)&#8230;</p>
<p><a href="http://www.linuxkungfu.org/images/fun/geek/project.jpg"><img class="alignnone" title="Design By Committee" src="http://www.linuxkungfu.org/images/fun/geek/project.jpg" alt="" width="448" height="336" /></a></p>
]]></content:encoded>
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		<title>Thoughts on Gamification</title>
		<link>http://leaeva.com/blog/gamification/</link>
		<comments>http://leaeva.com/blog/gamification/#comments</comments>
		<pubDate>Fri, 27 May 2011 02:43:36 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1097</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Gaming-icon.png" width="16" height="16" alt="Gaming" title="Gaming" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//UX-icon.png" width="16" height="16" alt="User Experience" title="User Experience" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/>[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Gamification, a term you&#8217;ve no doubtingly heard of by now, has found a way to break through the trend barrier and enter into our every day lives. Through these mechanisms, companies and various product makers have [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Gaming-icon.png" width="16" height="16" alt="Gaming" title="Gaming" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//UX-icon.png" width="16" height="16" alt="User Experience" title="User Experience" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/><p>[There is a video that cannot be displayed in this feed. <a href="http://leaeva.com/blog/gamification/">Visit the blog entry to see the video.]</a></p>
<p><a href="http://www.google.com/trends?q=gamification&amp;amp;ctab=0&amp;amp;geo=all&amp;amp;date=ytd" target="_blank">Gamification</a>,  a term you&#8217;ve no doubtingly heard of by now, has found a way to break  through the trend barrier and enter into our every day lives.</p>
<p>Through  these mechanisms, companies and various product makers have found a way  to engage audiences through game-like mastery (and some trickery),  enticing them to interacting with their product and seamlessly immersing  these &#8220;games&#8221; in our daily lives.</p>
<blockquote><p><em>We’ve  already noted the rise of gaming as a way to create  engagement among  consumers, but we didn’t expect to see it applied so  soon to something  as seemingly mundane as public transport. Sure enough,  though,  Chromaroma is a new application from UK-based Mudlark that  turns Tube  travel in London into a rewarding game.<br />
~</em><a href="http://futuramb.tumblr.com/post/4642423009" target="_blank">futuramb</a></p></blockquote>
<p><a href="http://www.google.com/trends?q=gamification&amp;amp;ctab=0&amp;amp;geo=all&amp;amp;date=ytd" target="_blank"></a>By providing positive feedback these uniquely powerful games are not only fun, but also make the user feel good about themselves, thereby ensuring repeat visits to obtain &#8216;gold-star&#8217; status.</p>
<p><strong>Further Reading:</strong><a href="http://uxmag.com/design/a-gamification-framework-for-interaction-designers"><br />
A Gamification Framework for Interaction Designers</a> (UX Mag)<br />
<a href="http://www.npr.org/2011/03/27/134866003/gamifying-the-system-to-create-better-behavior" target="_blank">&#8216;Gamifying&#8217; The System To Create Better Behavior</a> (NPR)</p>
<p>&nbsp;</p>
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		<title>A Beautiful New World</title>
		<link>http://leaeva.com/blog/beautiful-world/</link>
		<comments>http://leaeva.com/blog/beautiful-world/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 13:43:37 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1080</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Inspirational-icon.png" width="16" height="16" alt="Inspiration" title="Inspiration" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/>AT&#38;T teamed up with Psyop&#8216;s uber talented designer Jon Saunders, to produce this wonderfully fantastical video animation.  You can view more of Saunders work and the detailed sketches behind these amazing creatures on his portfolio. [There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] &#160;]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Inspirational-icon.png" width="16" height="16" alt="Inspiration" title="Inspiration" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/><p>AT&amp;T teamed up with <a href="http://www.psyop.tv/#psyop/reel/projects/fage-plain-" target="_blank">Psyop</a>&#8216;s uber talented designer <a href="http://www.jonsaunders.tv">Jon Saunders</a>, to produce this wonderfully fantastical video animation.  You can view more of Saunders work and the detailed sketches behind these amazing creatures on <a href="http://www.jonsaunders.tv/pages/at&amp;tNewWorld.html" target="_blank">his portfolio</a>.</p>
<p>[There is a video that cannot be displayed in this feed. <a href="http://leaeva.com/blog/beautiful-world/">Visit the blog entry to see the video.]</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Quick Brown Fox</title>
		<link>http://leaeva.com/uncategorized/quick-brown-fox/</link>
		<comments>http://leaeva.com/uncategorized/quick-brown-fox/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 17:27:25 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[For Fun]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1064</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Art-icon.png" width="16" height="16" alt="Art" title="Art" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><br/>Ross over at 55 Hi&#8217;s claims &#8220;the quick brown fox is tired of jumping over the same lazy _ dog all the time.&#8221; So he decided to take matters into his own hands and rescue our bored little fox by creating this fantastically cute print with a clever little twist on the old pangram. Needless [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Art-icon.png" width="16" height="16" alt="Art" title="Art" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><br/><p style="text-align: center;"><img class="aligncenter" title="fox" src="http://www.55his.com/wp-content/uploads/2011/03/fox_1.jpg" alt="" width="454" height="302" /></p>
<p>Ross over at <a href="http://www.55his.com/">55 Hi&#8217;s</a> claims &#8220;<em>the quick brown fox is tired of jumping over the same lazy _ dog all the time.</em>&#8221;  So he decided to take matters into his own hands and rescue our bored little fox by creating this fantastically cute <a href="http://www.55his.com/the-quick-brown-fox-has-minor-changes">print</a> with a clever little twist on the old pangram.</p>
<p>Needless to say I&#8217;m purchasing one of these. I mean who doesn&#8217;t love a fire breathing shih tzu!</p>
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		<title>Look Ma!</title>
		<link>http://leaeva.com/blog/netmag/</link>
		<comments>http://leaeva.com/blog/netmag/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 15:37:54 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Good Reading]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1035</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Reading-icon.png" width="16" height="16" alt="Good Reading" title="Good Reading" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//personal-icon.png" width="16" height="16" alt="Personal" title="Personal" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//UX-icon.png" width="16" height="16" alt="User Experience" title="User Experience" /><br/>I had the pleasure to be asked by Oliver Lindberg to partake in this month&#8217;s website build-off for .NET magazine (issue 212). The build-off feature has always been one of my favorite sections of the magazine and I was thrilled to get a chance to participate. The brief was to mock up a contact page [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Reading-icon.png" width="16" height="16" alt="Good Reading" title="Good Reading" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//personal-icon.png" width="16" height="16" alt="Personal" title="Personal" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//UX-icon.png" width="16" height="16" alt="User Experience" title="User Experience" /><br/><p><img class="aligncenter size-medium wp-image-1069" title="netmag" src="http://leaeva.com/wp-content/uploads/2011/03/netmag1-405x540.jpg" alt="" width="405" height="540" /></p>
<p>I had the pleasure to be asked by <a href="http://twitter.com/#!/oliverlindberg">Oliver Lindberg</a> to partake in this month&#8217;s website build-off for <a href="http://www.netmagazine.com/">.NET magazine</a> (issue 212). The build-off feature has always been one of my favorite sections of the magazine and I was thrilled to get a chance to participate. The brief was to mock up a contact page that was both user-friendly, aesthetically pleasing, but also technologically sound to help provide visitors (and prospective clients) the necessary tools to get in touch.</p>
<p>I had a lot of fun creating this and was really pleased to be included amongst such a great group of creatives.</p>
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		<title>Play Scrabble Like a Typographer</title>
		<link>http://leaeva.com/blog/scrabble/</link>
		<comments>http://leaeva.com/blog/scrabble/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 17:21:54 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[For Fun]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1057</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Typography-icon.png" width="16" height="16" alt="Typography" title="Typography" /><br/>A-1 Scrabble, a concept created by BYU graduate, Andrew Capener, is a beautiful study of typography taking a new spin on the classic boardgame. So while you’re spelling out words like, Vexillology (yes, it&#8217;s an accepted scrabble word &#8211; look it up), you can also test out your typographic knowledge all on a stately walnut [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Typography-icon.png" width="16" height="16" alt="Typography" title="Typography" /><br/><p style="text-align: center;"><img class="aligncenter" src="http://www.drewcapener.com/content/4.projects/12.scrabble-1/92.jpg" alt="" width="448" height="298" /></p>
<p><a href="http://www.drewcapener.com/?/projects/scrabble-1/" target="_blank">A-1 Scrabble</a>, a concept created by BYU graduate, <a href="http://www.drewcapener.com/" target="_blank">Andrew Capener</a>, is a beautiful study of typography taking a new spin on the classic boardgame.</p>
<p>So while you’re spelling out words like, <em>Vexillology</em> (yes, it&#8217;s an accepted scrabble word &#8211; <a href="http://en.wikipedia.org/wiki/Vexillology">look it up</a>), you can also test out your typographic knowledge all on a stately walnut board that comes in a beautifully minimal birch box.</p>
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		<title>If Ad Agencies Planned Birthday Parties</title>
		<link>http://leaeva.com/blog/birthday-parties/</link>
		<comments>http://leaeva.com/blog/birthday-parties/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 16:31:41 +0000</pubDate>
		<dc:creator>Lea</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[For Fun]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://leaeva.com/?p=1085</guid>
		<description><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Adv-icon.png" width="16" height="16" alt="Advertising" title="Advertising" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/>[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Canadian ad agency John St., put together this mock case study for one of its greatest marketing triumphs: Making Chelsea Bedano&#8217;s 8th birthday party a success in an already cluttered birthday market. What&#8217;s the takeaway? The [...]]]></description>
				<content:encoded><![CDATA[<img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Adv-icon.png" width="16" height="16" alt="Advertising" title="Advertising" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Kids-icon.png" width="15" height="14" alt="For Fun" title="For Fun" /><img src="http://leaeva.com/wp-content/themes/BlueBubble/images/icons//Movie-icon.png" width="16" height="16" alt="Video" title="Video" /><br/><p>[There is a video that cannot be displayed in this feed. <a href="http://leaeva.com/blog/birthday-parties/">Visit the blog entry to see the video.]</a></p>
<p>Canadian ad agency <a href="http://www.johnst.com/">John St</a>.,  put together this mock case study for one of its greatest  marketing  triumphs: Making Chelsea Bedano&#8217;s 8th birthday party a success  in an  already cluttered birthday market. What&#8217;s the takeaway?</p>
<blockquote><p>The  integrated  campaign of direct mail, out-of-home and social media was  important—as  was the pre-party sleepover with the snacks, the movies and  the Justin  Bieber songs. But to keep the audience engaged, you really  do need that  mini pony&#8230;</p></blockquote>
<p>/via @adfreak</p>
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