We’ve all seen & admired the beautifully crafted wedding invite by designer and groom, Matt Dorfman. Although Jill & Matt got married two years ago, the interwebs are still abuzz over their little typographic treasure.
Well it seems someone over in Boden’s creative department has done their trending homework and has taken note as well.
Their most recent winter catalog bears a striking resemblance to Jill & Matt’s wedding invite. The catalog features a contest in the form of a fictional love story between you, the consumer, and “Johnnie” (Boden). To see how the love story pans out, Boden is asking shoppers to submit the happily-ever-after ending for a prize of $500 in store cred.
When I received the catalog in the mail I instantly scoured the web to see if anyone else has made the connection. Nothing yet… We’ll see just how long it takes everyone else to catch on.