Gamification, a term you’ve no doubtingly heard of by now, has found a way to break through the trend barrier and enter into our every day lives.

Through these mechanisms, companies and various product makers have found a way to engage audiences through game-like mastery (and some trickery), enticing them to interacting with their product and seamlessly immersing these “games” in our daily lives.

We’ve already noted the rise of gaming as a way to create engagement among consumers, but we didn’t expect to see it applied so soon to something as seemingly mundane as public transport. Sure enough, though, Chromaroma is a new application from UK-based Mudlark that turns Tube travel in London into a rewarding game.
~futuramb

By providing positive feedback these uniquely powerful games are not only fun, but also make the user feel good about themselves, thereby ensuring repeat visits to obtain ‘gold-star’ status.

Further Reading:
A Gamification Framework for Interaction Designers (UX Mag)
‘Gamifying’ The System To Create Better Behavior (NPR)