Canadian ad agency John St., put together this mock case study for one of its greatest marketing triumphs: Making Chelsea Bedano’s 8th birthday party a success in an already cluttered birthday market. What’s the takeaway?
The integrated campaign of direct mail, out-of-home and social media was important—as was the pre-party sleepover with the snacks, the movies and the Justin Bieber songs. But to keep the audience engaged, you really do need that mini pony…
Here’s an extremely interesting and innovative video clip showing the potential power of combining print ads with interactivity through smartphone/iphone technology to create a new and engaging dialogue with audiences. Read the rest of this entry »
There is no shortage of opinions when it comes to people’s perceptions of print vs. digital media. There are passionate opinions on both sides – print is dead vs. print will never go away – and like a lot of debates, the truth is probably somewhere in between. I came across the following ad while flipping through a Good Housekeeping Magazine over the weekend (yes – I’m a mom and WIRED is not the only publication I read). Read the rest of this entry »
This ad campaign by the Salvation Army of a Scandinavian was featured recently on the Ads of the World blog. The Norwegian firm, Try in Oslo, Norway created a stunning ad built into a coin collection box.
The ad pictured here is on the side of a bus shelter. In the ad, you’ll notice a small hole at the top to form a coin drop, Read the rest of this entry »